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Building Your Social Media Audience With Your Brand: 6 Powerful Techniques in 2025

Published: 2025-01-14

So, you want to build a social media audience? Aspiring to join the ranks of top dollar-earning influencers, leveraging their millions of followers to generate a passive income that sets them for life? Awesome! 

Whether you’re promoting your side hustle, launching a new brand, or simply trying to be the next internet sensation, we’ve got you covered. Building your social media audience shouldn’t give you the jitters and butterflies. Instead, it should propel you to greatness.
Let’s dive into the world of likes, comments, and shares with a fun guide to taking your social media game to the next level.

1. Know Thy Audience… Guessing Simply Won’t Work!

The phrase “social media” says it all! We’re talking about people – 5.52 billion, to be exact! That’s the number of social media users globally as of the third quarter of 2024. You can easily imagine the figures to be higher today. 

It would be insane to know ALL 5.5 billion people on social media (but it sure would be great!).

So, the first rule to building a social media audience is knowing exactly who they are – who you’re talking to or the people you want to consume your social media posts, including earning precious likes, sharing your compelling posts, and becoming loyal followers. 

Knowing your audience can go a long way to helping you succeed in your social media adventures. Branding your social network pages becomes easier because you know who are in your channel.            

It’s important to recognize that social media isn’t a one-size-fits-all kingdom. Your posts could end up being as awkward as trying to dance at a party without hearing the music if you don’t know your audience.

So, how do you know if most of your audiences are fitness fanatics? Are they foodies? How about cat lovers? The great news is that many social media platforms have built-in tools to help you gain insights into the people consuming your content (i.e., likes, shares, and comments). 

For instance, Facebook IQ Audience Insights offers invaluable insights into people on Facebook and people connected to your page, including their ages, genders, job titles, relationship statuses, online habits, education levels, and more. 

There’s Instagram Analytics, too. These tools are excellent for getting to know your crowd.

Knowing your audience empowers you to create more meaningful content (posts, comments, photos, and videos) that resonates. For example, don’t post about dogs if your audience loves cats unless it’s a cat dressed as a dog.

And you know what? Creating a logo is easier because you already know who consumes your social media content. A logo maker adapted to your needs should make your job a breeze, too.

2. Consistency is Key… But Don’t Be a Robot!

How often should I post on social media?” Sound familiar? Some say 1-2 times daily is sufficient. Others think that’s too much. Three to five times a week sounds about right. 

Please note that posting isn’t the same as scrolling through your news feed, hitting likes and shares, and posting one-word comments. We’re talking about publishing meaningful content (read, relatable) on your social media page. 
Does it matter?

Well, consider your favorite TV show. What if it changed its airing time every week? Wouldn’t you feel frustrated? 
That’s how followers feel when you post on your social media page sporadically. It’s important to understand that consistency builds trust and keeps your audience coming back for more engaging posts – that is if your posts are really meaningful.

Keeping track of your social media posts can be challenging without tools, making Hootsuite, Buffer, and similar apps indispensable in helping you schedule content in advance. It ensures you are always on top of things. However, never sacrifice authenticity. Your social media posts should be genuinely human-made without a robotic feel.

We recommend posting on your social media page at least every other day but never once a month. Otherwise, it’s like watering a plant only yearly.

Be consistent in your posts, too, including colors representing your brand. After all, colors have meanings that convey your brand story. Add your logo in your posts to reinforce brand recall and foster loyalty.

3. Visuals Matter: Make it Pop!

Did you know that 43 in 50 consumers prefer video ads over text-based content from their favorite brands and that 19 in 20 viewers retain the message better in video or image format than text? Here’s what’s mind-blowing! 

Posting a well-thought-out video on your social media page generates 1200% more shares than image+text formats. 
Eye-catching visuals, especially videos, are essential for grabbing attention. Even casual social media surfers (you know what we’re talking about) will stop scrolling when they see an eye-popping visual. Think clean designs, vibrant colors, meaningful shapes, thoughtful icons, and cohesive aesthetics.

Visuals with faces are more engaging, from happy customers using your product to your mug. Don’t be shy!
Don’t worry if graphic design isn’t your thing. Tools like Logogenie can help you create stunning logos and graphics quickly and effortlessly. The beauty of this tool is it relies on advanced machine learning to produce brand-defining logos – emblems symbolizing your brand, its story, goals, core values, identity, and personality. 

It’s one of those things that can give your social media brand an edge and help you gain more followers while building your social media audience.

You can give your social media feed a professional touch and make it look so good that people can’t help but smash the Follow button.

4. Master the Art of Engagement… Social Media Isn’t a Monologue

Take your cue from “social” media. The word denotes people connections. While your page might be about you, your exploits, or your products, it’s also about the people who spend even a fraction of their social media adventures on your posts.

Responding to comments (no matter how distasteful) is essential, as is asking relevant and follow-up questions. Staying up-to-date with trends and jumping into the bandwagon early on can help boost social media engagement. 

You could create interactive polls to learn your audiences’ thoughts on issues. Hosting Q&A sessions works, too. 
Connecting (or engaging) with your audiences regularly and consistently is key to building trust, allowing them to become loyal followers. They feel and know you’re there for them.

Successful social media influencers follow a golden rule: don’t leave people hanging! So, if someone takes the time and makes the effort to comment on your post, a simple “thanks” or a witty reply is often enough to show you read their thoughts and appreciate their comments. 
Want to know a proven engagement hack? Try this. Share user-generated content (those created by your followers or audiences). They will feel valued, prompting them to fill your news feed with authentic posts. That’s a win-win!

5. Teamwork Makes the Dream Work: Collaborate and Partner with Fellow Social Media Influencers

In case you haven’t noticed, there is a growing number of social media personalities collaborating with fellow influencers. For example, what do you get when you partner a firebrand Gordon Ramsay and a below-the-belt-hitting Uncle Roger? Or how about pairing Guga, the steak master, with Vincenzo, the Italian chef?   

Imagine this. Guga has over 5 million YouTube followers, while Vincenzo has 1.48 million subscribers, although he is more active on Facebook with 2.6 million followers.

Creating a pasta and steak dish should combine Guga’s and Vincenzo’s forces and create more opportunities for both channels to grow their audiences. After all, some of Guga’s (or Vincenzo’s) followers might not be familiar with the other’s channel. 

Collaborations and partnerships are like potlucks. Your partner (whoever that is) brings something to the table (you, too!). Everyone leaves happy, especially your audience. Your audience gets exposed to fresh content, and your partner’s audience gets introduced to you. 
That’s the power of collabs!  

6. Leverage Your Social Media Platform’s Crystal Ball – Analytics

While more people remember stories than facts or statistics, numbers don’t lie. Monitoring your social media channel’s audience-related metrics is crucial to gain valuable insights into what’s working and what’s not. It’s like having a treasure map to social media success.

For example, how many viewers commented on your most recent post? How many shared it with their friends? Which social media posts gained the most views and likes? How about your follower base? Is it growing or dwindling? 

Numbers don’t mean anything unless you act on their implications. Monitoring is essential. You can identify high-performing posts and analyze what made them click. Was it the visuals or background music? Maybe it’s the tone? You should know that people love memes nowadays more than product photos.

You can think of analytics as a treasure hunt, with more likes, shares, and followers as the treasure, and X marks the engagement spot. Hit it squarely, and you can see your social media audience numbers grow. 

Final Thoughts

Building your social media audience takes a lot of work, yet it can be very fulfilling and rewarding when done right. Always start by knowing your social media channel’s audience so you can create content (including logos generated by Logogenie’s AI-powered logo-making tool) that resonates with them.

Engage your audience and collaborate with fellow social media personalities or influencers to grow your followers. And if you have concerns about high-quality, relatable, and memorable logos or images, Logogenie is instantly available.

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