Ever heard of the saying, “you reap what you sow”, well this is the case when it comes to selecting a website design company for your business. Looking to save some money here and there is understandable, but when it comes to upholding your brand and getting your message across, then we would suggest that you don’t try and skimp on getting the cheapest options out there.
There is no reason why you can’t get a decent website design setup for under the $1000 mark, but any lower and you may be putting your business brand in jeopardy.
A well designed website can really make your business have a big image online even though you may be a small business, you can portray any message you want to your viewers online, and there are no limitations. You can get those high paying clients that only your big competitors get with a well design website. If people viewing your website believe that your company is big enough to meet their needs and that your company is professional they will contact you and you have your foot in the door to secure some serious business.
You must never forget that a website is your sales rep 24/7. It never complains about long working hours or sits on Facebook all day, make sure that it is working for you.
That being said you must also remember that you have to invest in your website and online marketing efforts to keep the business rolling in, just like you would with an employee. You wouldn’t put a new sales rep into the field without spending money on sending him for training to get familiar with your products and services would you? So why not invest in your website to do the same?
An effective website design and online marketing campaign can have some of the biggest ROI (return on investment) than any other form of marketing. Want to print in a magazine? Expect to spend anywhere from $1000 and up for some decent exposure. Does the magazine have a global reach? I highly doubt it at that price. Does it have a billion readers? I highly doubt it, you can reach as many people as you need searching for your services and products at a fraction of the cost, and it’s all measurable and manageable.
Don’t just get a website, get an efficient website with a marketing campaign and watch your sales soar to new heights.