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How to create an online logo

Published: 2013-01-28

Have you ever wondered how some graphic artists can create stunning business logos in minutes? You might think it’s an innate skill. You’re not wrong. However, these professional designers have a tool they don’t want companies to know – an online AI-powered logo generator. 

You read that right! AI logo generators exist to help anyone – from novice business owners and startup entrepreneurs to aspiring graphic art freelancers – create professional-looking, brand-defining logos in minutes without complicated setups and controls. Everything happens online. 

So, join us in exploring the simple steps on how to create an online logo, learn a few tricks, look at some examples, and appreciate the value of this technology for your brand. Sounds great? Let’s start.

21st-Century Branding: The Power of a Logo

Did you know that 5.5 million brands entered the scene in 2023, averaging 3.7 million new businesses in the past five years? They helped push the global commerce figures to around 360 million this year.

These figures underscore the overwhelming need for new businesses (especially the small ones with modest budgets), startups, and freelancers to consider creating an impactful, memorable identity. A dutifully planned, well-crafted logo can become a recognizable face for your business and help it stand out from millions of competitors.

A dutifully created logo symbolizes trust, credibility, professionalism, and quality, whether launching a website, installing a gigantic billboard on a busy city center, printing business cards, or creating a social media profile

But how can you create a professional logo that embodies your brand’s values and identity?

The Logogenie Logo Maker: Delivering the Power of 21st-Century Branding at Your Fingertips

Do you want an AI-driven logo generator that guarantees a seamless, intuitive experience to bring you closer to a logo that embodies your brand’s values and unique identity? 

Logogenie is one such tool. It’s a neat technology designed especially for small businesses, startups, freelancers, and virtually anyone with access to the Internet.

That is the remarkable power of Logogenie. It features design elements you will need to create brand-defining logos, including color palettes, fonts, and icons. More importantly, it can whip up several creations within minutes, encouraging you to pick the right logo that best represents your brand. 

You can use the time and resources you save to make a logo with Logogenie for other more important aspects of your business.

Using Logogenie’s AI Logo Generator: A Step-by-Step Guide

Conventional logo-making takes hours, if not weeks, even for the seasoned graphic artist. With Logogenie's AI logo generator, you can get your dream business logo within minutes and in as easy as 3 steps. 

Step 1. Choose the “right” logo template.

Designing a business logo starts with inspiration. Unfortunately, like any artist, finding the right stimulus isn’t always easy. You might have an idea, but translating it into an image with colors, fonts, and icons can be frustrating, especially if you consider your industry.

Logogenie leverages advanced machine learning to present templates that should be a perfect fit for your business. You could be in the tech industry, fashion industry, food business, service sector, or any market, and Logogenie will give you tens of brand-matching logo templates. 

This AI-powered logo maker curates the most worthy logo templates for your business. Browse through the selection and pick one that “closely” represents your general idea of the “perfect” business logo.

Note we emphasized “closely” because you will still customize your chosen template to produce the best result.

Step 2. Customize your logo.

Here’s the fun part. You can leverage Logogenie’s wealth of editing tools to tweak your chosen logo template and create the best, brand-defining emblem.

Reflect on your brand’s personality and choose a color that best represents the emotion you want customers and audiences to feel when they see it. After all, colors impact behaviors, feelings, and mood.

For instance, red is perfect for conveying love, excitement, and passion, while purple is the go-to color of glamorous, noble, or mysterious brands. 

Logogenie has several color palettes, so take your time to find the best color scheme.

Pick a font and style for the text (your brand’s name), depending on your brand’s tone. You could go bold and modern or classic and elegant. You can also experiment with the layout, striving for visual appeal and balance, although simplicity always wins.

Step 3. Add text and icons to your logo.

Logos typically consist of an icon (i.e., bitten apple for Apple or swoosh image for Nike) and text (“Apple” and “Nike”). You will never fret about adding icons to your logo because Logogenie has thousands of industry-specific and thematic images. 

Ideally, you will want an icon that best symbolizes your brand and strategically position it within your logo.

Lastly, type your brand name using Logogenie’s text tool. You can also add a tagline. 

Assess the icon+text combination and check for readability. For instance, while a cursive typeface (i.e., Staccato Script or Prestige Script) might look elegant, some audiences might not read the word (your brand name or tagline).

Tips for Creating a Professional and Brand-defining Logo

While professional and memorable logos are hassle-free and stress-free with Logogenie, we have some tips and tricks to make your logo-making journey more productive.

Appreciate your brand’s unique identity.

Defining your brand identity can go a long way to establishing a firm and secure foothold in a competitive marketplace. More importantly, it gives you a clear idea of your logo’s design, elements, and messaging.

So, take time to reflect on your core values as a business and identify who will receive (and use) your products and services. Moreover, describe the message you want your business logo to convey.

Keep the logo simple yet versatile.

The most effective business logos are uncannily simple. You don’t need better examples than Apple’s “bitten” apple, Nike’s swoosh, Facebook’s “F,” and McDonald’s “M” or double arch.

While Starbucks’s logo is iconic, it has too many details. Versace, the World Health Organization, and Bacardi have slightly complex logos, too. These brands don’t have an issue with instant recognizability because they have been around for many years. 

Sadly, we cannot say the same for new businesses, especially the small ones. So, keep it simple, clean, and straightforward. More importantly, ensure the logo doesn’t lose any of its details when you apply it in different platforms (i.e., business cards, t-shirts, websites, favicons, and billboards).

Strive to make it timeless.

Steve Jobs and Steve Wozniak founded Apple in 1976 and created the “bitten apple” logo in 1977. Nearly half a century later, this logo remains unchanged yet its trustworthiness and credibility only get stronger every year.

That is what a timeless logo means. The rest of the world may change, but your brand and its logo never fail in their message, audience appeal, and relevance.

While a trendy logo might appeal to your audiences today, it might not be tomorrow. Hence, stick with a consistent and professional logo that transcends time – it should never go out of style.

Logogenie in Action: Real Examples 

All this talk about creating a business logo with Logogenie is great, but you will need proof of how real-world companies used the AI-powered logo generator to produce their logos. The following examples of logos available on Logogenie should inspire your creativity and empower you to design a brand-defining logo.

Tech startups – Futuristic icons and clean lines define these modern and sleek logos for tech startups.

Construction industry – Playful fonts and pastel colors can convey a more heartwarming (and credible) message for companies engaged in building and construction.

Fitness brands – Energetic icons and strong typography create a dynamic and bold logo for the fitness industry.

Logogenie’s Value to Small Businesses, Startups, and Freelancers

Small businesses, startups, and freelancers have many things to rejoice about Logogenie’s AI-powered logo-making capabilities. Let’s look at the three top benefits of this AI tool.

Enhances branding

Logos aren’t merely graphics. They speak volumes about your brand, including your business’s vision, core values, and philosophies. Simple yet professional logos convey trust and credibility, and when it’s done with Logogenie, you can bet your brand identity is strong.

More cost-effective

Hiring a professional logo designer can cost hundreds to thousands of dollars. You will need every cent for other business activities if you’re a small business owner, freelancer, or startup entrepreneur. Logogenie empowers you to create brand-defining logos for less than $30.

More efficient use of time

Designing a business logo from scratch can take hours to weeks, depending on complexity and the artist’s skills. With Logogenie, you can tweak and choose from several logos within minutes.

Logogenie: Implications for Brand Growth and Recognition

Creating a logo is just one of the many steps toward ensuring success. It’s an integral part of your brand identity, allowing you to weather any storm, gain recognition, and facilitate growth.

Please observe consistency when using your logo across media, platforms, communications, products, and channels to help build brand recognition and foster customer loyalty.

Logogenie supports your long-term branding strategy with its easy-to-use and robust logo-making interface.

Share Your Logogenie Experience

We hope you were inspired to create a logo that will get your brand to a blistering start. After all, making logos with Logogenie is as easy as 1-2-3. If you already have experience with this tool, you can share your Logogenie-designed logos on social media. Moreover, join our community of business owners, startup entrepreneurs, and freelancers.

Are you ready to build a strong brand identity without breaking a sweat or the bank? Try the Logogenie Logo Maker today.

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