Articles about logo design

The impact of e-commerce websites

The impact of e-commerce websites

E-commerce is showing no signs of slowing with Online retail expenditure in the UK forecast to grow by 45% in the coming years to reach over £62bn in 2020. The online clothing & footwear market was worth £10.1bn in 2015, meaning that £1 in every £5 was spent online. This goes to show how important your online presence is.   Scion Internet e-commerce websites give you the chance to enhance your business by reaching new audiences that simply can’t be achiev...

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How to create an effective logo presentation

How to create an effective logo presentation

Designing a logo isn’t only about design. There is an equally important element to delivering a project — a strong logo presentation. Chances are that you feel pretty confident with your work, but most of us feel anxious when it comes to presenting it. Logo design is also associated with product placement at a larger scale. It is often the case that even experienced designers lack the necessary knowledge to make a compelling presentation. Well, the truth is that there&rsqu...

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9 examples of logo design gone wrong

9 examples of logo design gone wrong

How do we design the perfect logo? It is highly improbable to create it on the first try. It takes multiple iterations and attempts before the client finally settles on the final one. This scenario is quite typical in all aspects of life. Success and Failure are two facets of the coin. We have seen our share of both, and have utilized the experience for the betterment of humankind. There are also instances where the wrong design has managed to grab the consumer attention. However, some desig...

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Designing the right logo for your blog

Designing the right logo for your blog

Starting your first business blog is surely a complicated task. The abundance of information can often confuse a newbie entrepreneur rather than enlighten him. Why? Because the marketplace is everchanging. It changes extremely fast and nobody can “stop it”. Therefore, every blog beginner must understand that developing a blog, successfully, demands smart action. There are many factors that contribute to the success of a start-up. One of the most important ones is the design of the p...

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4 tricks to design a logo for your business

4 tricks to design a logo for your business

Let’s say you are driving through a lonesome street at night and you feel your belly grumbling for a quick bite. You notice a light in the distance and start driving towards it only to realise that it is coming from the unmistakable ‘M’ glowing like a shining beacon to rescue you from hunger pangs. Your heart leaps with delight at the prospect of a Big Mac and fries. That’s how important logos are. The iconic McDonald’s logo or the hard-to-miss Nike one emanates con...

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