If a picture paints a thousand words, and so does a company logo. It speaks volumes about your business without saying a word. And why not? It’s the very foundation of your brand identity that grabs attention and makes a lasting first impression. Your company logo separates you from the crowd and what people remember about your business. “Oh, that’s Harry’s Shoe Store!” Or tha...
Statistics reveal that there are approximately about 33.2 million businesses in the US. This figure includes everything (as in everything), from small local businesses to large enterprises and multinational corporations. So, if you’re a startup, choosing your business name is undoubtedly one of the most tedious and challenging tasks that could cause sleepless nights. Understandably, it has to be memorab...
A killer logo slogan or tagline keeps you at the top of your customers’ minds (even with their eyes closed). Remember how “Just do it.” (Nike), “The happiest place on Earth” (Disneyland), and “Finger lickin’ good” (Kentucky Fried Chicken) have nailed successful taglines or slogans for top brands? These catchy, timeless short phrases or one-liners are etched in ...
Having a distinction in branding contributes to the success of businesses. Regarding logo designs, letter logos or monograms logos are excellent tools to reflect your brand’s elegance, relevance, simplicity, and memorability. If you’re seeking a powerful presence in your market, letter logo designs are paramount. Today’s post will highlight the appeal of letter logos and provide iconic exam...
Designing and creating a logo is a tedious, cerebral process requiring tens of hours to transform abstract ideas into tangible lines, patterns, and hues. Not anymore! With Artificial Intelligence (AI) slowly (and surely) penetrating every aspect of modern life, designing and creating logos and other visuals has become an effortless and fulfilling journey. To say that AI logo generation has transformed contemporary...
Established brands reached the pinnacle of success with a clear identity. Unfortunately, we cannot say the same with small businesses and startups. Navigating a highly competitive marketplace can be intimidating unless you have a unique logo that encapsulates your brand’s identity, values, philosophies, and mission. Sadly, making a logo can be an expensive and time-consuming proposition, which ca...
A clever marketing strategy is crucial, even for a construction business. A marketing strategy doesn't only help you land clients; it can fix many of your business problems. A successful marketing strategy allows you to gain clarity towards your goal; it will enable the team to focus on that goal and make coordination easier. Besides, it will help you overcome the hurdles that a construction company ...
It’s undeniable. The sizes of our screens are shrinking, and mobile devices are quickly taking over the global market. The widespread use of smartphones and tablets has created valuable new channels for marketing. But it’s clearer than ever that a one size fits all approach to mobile logo design will no longer cut it in the digital advertising space. Responsive logos solve this challenge. These...
When you’re working with graphics, you’ll more than likely find yourself working in Photoshop at some point. Adobe Photoshop is perhaps the most well-known, popular graphic design software in the world and as such, it has been an industry leader for decades. That doesn’t mean it’s easy to learn how to use. Or that using it is intuitive. Many designers find themselves running into problems w...
What’s the point of having a great logo if you never use it. It’s one thing to insert your logo on your website, social media, and advertisements, but considering how much business is done with Microsoft Word documents, why not there as well? How do you insert your logo in Microsoft Word? In this guide, we explain how to insert your logo in MS word, step by step. You can use your logo for l...
No matter your line of business, having an appealing and functional website is a must nowadays. After all, the competition is tougher than ever, partly due to the 2020 pandemic that has forced us to transfer our lives to the Internet. Business owners today need to up their game and invest more effort into building their online presence including using messaging apps for business, such as WhatsApp for Business. Lucki...
There’s good logos, and then there’s great logos. What separates the two? All effective logos follow the same basic graphic design guidelines, but the great ones have that little something extra: creativity. For most people, a creative logo design can make the difference between getting remembered and getting forgotten a few seconds after being seen. But what makes a logo creative? How can you desi...
