Articles about logo design

The secrets to an eye-catching logo

The secrets to an eye-catching logo

  New York advertising firm The Logo Company released an infographic exploring the psychological effects of colors in logos.Yellows and oranges conveys optimism and friendliness. Red is a bold color that evokes excitement, while purple suggests creativity or wisdom. Blue usually represents dependability, while green harks back to nature. White is a classic choice for brands that wish to emphasize balance.  An eye-catching logo can be a powerful tool for any company that wants to dist...

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Logo design tips for start-ups

Logo design tips for start-ups

Logo design tips for start-ups You must be wondering, how much time you should spend on logo design. Logo design is all over us. Generally, logos work as a quick reminder of a business or a product. For the client most of the logo maker is the one who represents the challenge of integrating their requirements and ideas into one single graphic. No matter, the logo design has become one of the essential components for every business and logo maker deals with your requirement to provide a beauti...

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The best typography for your logo

The best typography for your logo

For most business organizations these days, brand awareness has become synonymous with logo designs. However, most people think that when we talk about logo, all we are talking about is the design. Well, this is not true. If truth be told a logo design comprises of the structure as well as the typography. A perfect example of this is the broncos logo. There is no way a logo design can look stunning, if it does not have a perfect font to match. A mismatched font on the other hand can completely m...

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Branding with Authenticity is the Key

Branding with Authenticity is the Key

People have a particular idea about brands as just labels for certain products of a company. However, not everyone thinks of a brand as a social concept with elements that trigger a person’s emotions and philosophical thoughts. The notion of brands as socially constructed reflect how people produce ideas and images they attach to products and services up for purchasing. Both brand and consumers build and rebuild these ideas and images. The process of generating an image and defining a nam...

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How to Bring Life to your Logos?

How to Bring Life to your Logos?

In today’s times, when customers have short attention span and even shorter memory retention, logos can make or break a company’s market presence. Thus, most organizations these days put in efforts to come up with unique logos that are attractive enough and at the same time spell out what the company is all about. However, with millions of logos flooding the market scene, do you think it is really that easy to make the customers take note of your logo? No, definitely not! You have to...

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