You might think all construction logos would strive to be gritty and tough, but the truth is that they’re just as stylish and modern as in any other industry. In fact, construction companies use some of the most creative and visually impressive logos of any industry. After all, if anyone knows how to best fit shapes together, it’s them.
But the world’s biggest construction companies don’t need to worry about using their logo for customer acquisition — in their position, they’re probably turning down work rather than looking for more. It’s the smaller, local construction groups that need brilliant logos the most. A powerful logo communicates a lot to people who walk past a construction site, and can even inspire them to give you a call the next time they need renovations, or more.
So we collected 10 of the best construction logos we could find, no matter how big or small the company. We analyze what they do that works, then give some expert tips on designing a construction logo yourself. At the end, we even break down the specifics of how and where to make professional-tier logos yourself — without professional-tier prices.
Pyramid Builders exhibits some of the most common, and effective, themes we see in construction logos. For starters, the triangle is a popular shape in construction logos for two reasons: first, symbols prosperity and success (if facing upwards), and second, it represents structural stability, a big boost for construction brands. Vertical lines, like the one bisecting the triangle, are equally common, as is imagery of buildings like the one inside the triangle — we explain why below.
One of the biggest advantages of this logo is that, not only does it use effective construction branding trends, it also perfectly depicts the brand name. The triangle serves a dual purpose of showing authority and representing a pyramid, while the choice of gold as the brand color furthers the connection to the ancient pyramids of its namesake. Companies should always look for ways to visually represent their names, as it’s a big help with brand recognition.
Structure Innovation LTD
Structure Innovation LTD shows us just how modern construction logos can be. The use of colors demonstrates an advanced understanding of artistic principles, while the thick, vertical blocks still denote the strength and stability people look for in a construction company. Those vertical blocks also look like buildings, signaling to viewers what industry they’re in.
Blue is a very smart choice, especially since it’s broken down into multiple hues and shades. In color theory, blue represents trust and proficiency, but light blues reflect more of the trusting qualities while dark blue represents more of the proficiency qualities. By using multiple shades, Structure Innovation gets the best of both worlds.
Future Builders Construction
Another construction logo in the modern style, Future Builders opts for more abstract imagery. The use of various blocky shapes, arranged in a way that’s aesthetically pleasing, captures the very essence of construction. Notice that the shapes are all angular with sharp points, embodying a fortitude and strength befitting the industry.
Thankfully, they include the word “construction” in their logo text so people know what they do. If you’re going to use abstract imagery for any industry, make sure people can still tell what line of work you’re in, even if you have to spell it out for them with additional text.
If you’ve read our other logo guides, you’ll know that visual puns are ideal for brand recognition — the viewer has to put thought into your logo, which helps them remember you later. Not only does Pulse Construction use a visual pun for their logo, it also perfectly symbolizes their brand name. You could have probably guessed their company name just from the picture!
Moreover, the imagery of buildings, or rather, a city skyline full of buildings, is the perfect cue for the construction industry. As you can see, buildings are depicted in almost all of the logos on this list.
Top Pros Construction
After buildings, hand tools are the most common imagery for construction logos. Top Pros Construction incorporates both in their logo, making sure no one could doubt what industry they’re in. The detail on both the house windows and the hammer is perfect — enough to keep the design visually interesting, but not too much to distract.
Merging the letters of the brand name with the actual image is a great technique for logos, as it helps to unify the “whole picture.” It keeps the eye going back-and-forth between the image and words, strengthening their associations with each other.
Although Stealth Construction doesn’t use imagery of buildings, other techniques give their industry away. The use of isometric blocks is the first cue — notice that they’re straight-edged and rigid, just like in the Future Builders logo, to show strength and stability.
Because the blocky shapes tie the logo to the construction industry, they’re freed up to experiment more in other design choices. The shape of the logo is modeled after a stealth bomber, representing their name to improve brand recognition, but that shape is also another triangle to show prosperity. More subtle, the tops of the block are invisible, another visual pun to aid connotations with “stealth.”
ILM Architecture & Design
Another ultra-modern construction logo, ILM Architecture & Design leans more towards the abstract camp, but nonetheless still inculde building imagery. Just like Future Builders, they spell out what they do in case the logo image isn’t immediately apparent.
The sophisticated design suggests the firm specializes in more upscale products, a lesson for all DIY logo designers that the stylistic choices you make affect what kind of clientele you attract.
Ram Construction & Services
Simple and stylish, the logo for Ram Construction & Services has all the right parts in all the right places. The minimalist buildings are nothing more than straight lines, but the way they’re orchestrated makes it clear what they’re supposed to be. Moreover, the long vertical line placed directly in the center emphasizes the meanings of authority and power.
Notice how they use two different colors to keep the logo visually interesting. If they had used only one color, not only would the logo look less interesting, but also it would be harder to distinguish that those abstract lines are buildings.
If modern and artistic doesn’t fit your brand, don’t be afraid to go traditional. The logo for Thi Builders is little more than their name, but that “little more” does a whole lot. Through minimalism, they depict a house with just a single line, but that image is enough to show people that they’re a construction company — not to mention that the arrow-like roof has the same power and authority connotations as an upward facing triangle.
When using minimalism, it’s important to master the basics of graphic design, or else your logo comes across as boring. By using a bold red to complement the black, the house imagery is the first thing noticed and the most poignant visual. Using negative space to carve out a “chimney” also adds a dynamic flair. Notice how “Thi” has a bolder typography and is paired with the red roof, making it stand out as the most important part of the name.
Finally, we end with Draco’s logo, which shows off some general logo trends. Framing your logo is a great way to unify the elements and keep attention at the central focal point (in this case, the company name), and using a straight-edged rectangular frame makes your brand appear both serious and capable.
To keep the logo from being boring, the designer plays with the visuals on the letters. This aids in brand recognition, but also can be used to communicate further points. Our only complaint about this logo is that it never clarifies what industry it’s in — without symbolic imagery or extra text, the Draco Group could very well be a law firm for all we know.
3 Expert Tips for Designing Construction Logos
What can you take away from the 10 best construction logos to help you design your own? Here are our top 3 tips for designing a construction logo to make yours look indistinguishable from professionally-designed logos.
Squares and Triangles
Right on the nose, structurally sound shapes work best for construction logos because they represent stability and fortitude, essential traits for a building company. That’s why rectangular blocks and upward-facing triangles are so common in their logos. Not only do they suggest well-made buildings, but also these shapes incidentally have connotations of strength, power, and competency — so people will associate your construction firm with secure buildings.
That’s also why you rarely see circles and curves in construction logos. Curves are playful and fun, ideal for casual brands, but for construction companies, people prefer competency and skill over “fun.”
Vertical lines give the feeling of rising to the top — the eyes move up and down when they see them, suggesting success, like growth on a graph. While vertical lines are found in logos of every industry, they’re a perfect match for construction.
First, the emotional associations of vertical lines — power, success, prosperity — fit construction like a glove. Second, with all the building imagery, it’s easy to incorporate vertical lines organically in your logo. Vertical lines and construction logos go together so well, it’s no wonder why almost all use them.
Imagery of Houses and Buildings
One quick glance above will tell you how popular images of houses and buildings are in construction logos. That’s not so much a “trend” as a best practice — house and building imagery is the fastest and most efficient way to communicate that you’re a construction company. So many construction companies use houses and buildings in their logos, it’s almost like a code.
Of course, there’s something to be said for standing out. But rather than shunning the house/building imagery, a smarter move would be to incorporate it in a way that’s never been done before. Using an original or artistic depiction of a house, building, or skyline will effectively distance your brand from the herd, but you still have all visual cues for instant, wordless communication.
How to Make a Construction Logo
Now that you have an idea of what goes into an effective construction logo, the question is, how do you make one? Essentially you have two options: hire someone to design it for you or design it yourself. Both have their own merits and drawbacks, so let’s examine both individually.
Hiring a Designer
Professional designers know by heart all the tips, tricks, and techniques we’ve mentioned above, and then some. When you hire a designer, freelance or from an agency, you’re buying their expertise just as much as their time.
The problem is, no skilled designer works for free. The most glaring downside of hiring a designer is the cost — talented designers charge hundreds or even thousands of dollars for logo design.
Sometimes you can find cheaper alternatives on sites like Fiverr, but those sites have a poor record for delivering what they promised, and there’s tons of ex-Fiverr users who felt they were ripped off. The industry standard for a logo design is around $200, so if someone charges $5, you’re right to be suspicious.
Moreover, even if you have the money to spare, it can be difficult to find the right designer for you. Graphic design is a creative field, so there are innumerable artistic styles to choose from. You have to be sure to find a designer who both understands your vision and is capable of bringing it to life, but that can take time.
Design a Logo Yourself
If you don’t have spare cash in your budget for a logo, don’t despair. While in the past you may have had limited options, nowadays technology has advanced so that virtually anyone can design their own logo using an online logo design tool like logogenie.
In our digital era, design software is less about the technical skill of your hands and more about your creative ideas. You don’t need to master your brush strokes or pencil shading — you don’t even need steady hands. With digital logo makers, all you need is an idea.
Logogenie, and other online design tools, use templates to make design fast and easy, even for first timers. First, you select your industry from the dropdown menu.
We’ve categorized our templates by the needs and demands of the top industries, so finding yours is the first step. Our algorithm will then generate the top choices for your industry.
Simply choose the one you like and start editing. You can customize each template however you want, personalizing your choices for:
- Main images
- Company name and slogan
- Font and typography
- Color schemes
- Text and picture sizes
- Text and picture placement
- Adding new icons
- Layering (putting some images behind or in front of others)
You can choose from our internal library of over 200 icons. A quick glance shows that there are plenty of the intellectual imagery we mentioned above, including trees with rainbow leaves, shield crests, books, graduation caps, and more.
Using a DIY logo maker like logogenie, you can create a professional-tier logo in just minutes. When you’re done, you can buy all permissions and commercial licensing for $24.90, which grants you your logo forever.
While the template-style of design works well for first-timers, you’ll get better results if you bone up on some graphic design basics beforehand. Keep reading our blog for special design tips, straight from expert designers.