A clever marketing strategy is crucial, even for a construction business. A marketing strategy doesn't only help you land clients; it can fix many of your business problems.
A successful marketing strategy allows you to gain clarity towards your goal; it will enable the team to focus on that goal and make coordination easier. Besides, it will help you overcome the hurdles that a construction company faces in a saturated industry. That is why we bring you the top five marketing strategies for a construction business that will change the game entirely.
In the digital age, businesses need an online presence to thrive. Whether you're a construction company or a one-person team, an online platform will help set up and expand your business exponentially. Considering how the world has gone online, your absence from the digital community will only affect you and your business.
One of the best ways of going digital with your business is launching your own website. A professional website developer can help you design the perfect website to establish your company online. Make sure to incorporate all essential aspects of your business within the website. Investing in the design and content will also help engage more clients.
The website will not only serve the purpose of being discovered, but it will also impart more information about your company, your work ethic, your previous work, and your contact information. It will allow prospective clients to connect with you and leave their queries or messages for you as well.
Rebrand your business
A crucial marketing strategy is to create a brand that resonates with your target audience. When you begin a marketing campaign for your construction business, rebranding your business is mandatory.
Creating a professional brand for your company enables your target audience as well as search engines to deem you a professional and credible business. Businesses with more credibility will resultantly get higher exposure online.
The logo you design for your construction business will represent your company all over the internet. The logo you design for your brand will represent your company all over the internet. This is why the first step should be to rebrand with a logo. You can hire graphic designers to create a professional brand logo for your company, or you can use an online logo generators to create a professional logo in no time.
Once you have a logo, you can move onto banners, flyers, billboards, and business cards to reach more people and appear more professional.
Invest in Social Media Marketing
Now that you’re online and have a professionally designed brand, you will need to let people know that you’re here and ready to serve them. In a physical setting, you would use signboards to direct people towards your business.
The digital equivalent of that marketing trick is social media marketing. There are multiple social media platforms available for one to utilize. So how do you figure out where your digital marketing campaign commences?
Do a little research on your target audience. Where do you think your target audience hangs out? Is it Facebook? Twitter? LinkedIn?
The best trick to take over social media is to invest in 3 to 4 trendy social media platforms. You can make use of Facebook Ads or Instagram Ads to promote your business online. You can also use Snapchat, Twitter, or Pinterest to direct people to your website. However, all promotional content must be creative and should compel your audience to check out your business.
One of the best marketing strategies to reach a larger audience is to partner up with another brand similar to yours and cross-promote one another’s products or services to provide your clients with a fruitful combination.
When you partner up with a new company, you will be getting extra exposure and exposing yourself to an entirely new target audience. Ensure that the company you partner up with is not a direct rival, as that would not work out for either brand. You can provide exclusive discounts to your partner's clients, or you can merge your services to give them something useful.
An excellent example of this would be pairing up with a painting company. While you manage the construction for your clients, your partner can take up the paint jobs available there. You will need to ensure that your partner has a significant audience for your benefit.
Create a blog
While it may seem unusual to have a 'construction blog,' it is anything but. Like all other businesses and industries, a construction company should also have a blog. A blog will help you engage your target audience while imparting your professional knowledge for free.
When your audience searches the internet for trivial tips related to construction and your blog shows up, it will mean that you might earn a lead. If the reader goes through your content and likes it, chances are they will be interested in services and expertise even more.
You can post articles and blogs and short DIY videos to engage your audience and letting them know that you’re a professional who knows what they’re doing. Finding a Virtual Assistant(VA) will ease the process of content creation and promotion.
Well-versed content on your blog will also help rank your website higher on search engines, allowing people to find it easily.
A construction company needs a professional marketing plan and marketing strategies as much as any other business. Being able to market your company successfully is genuinely commendable. We have given a few successful marketing strategies examples to help you launch and expand your construction business.
Our focus has mainly lied with digital media because that is where people spend a good chunk of their time nowadays. While you should take care of physical marketing strategies, the tips mentioned above will help you establish a strong foundation for your construction business, which will help carry out a successful physical marketing campaign.
Need a logo for your business? Why not design it Yourself?
If you don’t have spare cash in your budget for a logo, don’t despair. While in the past you may have had limited options, nowadays technology has advanced so that virtually anyone can design their own logo using an online logo design tool like logogenie.
In our digital era, design software is less about the technical skill of your hands and more about your creative ideas. You don’t need to master your brush strokes or pencil shading — you don’t even need steady hands. With digital logo makers, all you need is an idea.
Logogenie, and other online design tools, use templates to make design fast and easy, even for first timers. First, you select your industry from the dropdown menu.
We’ve categorized our templates by the needs and demands of the top industries, so finding yours is the first step. Our algorithm will then generate the top choices for your industry.
Simply choose the one you like and start editing. You can customize each template however you want, personalizing your choices for:
Company name and slogan
Font and typography
Text and picture sizes
Text and picture placement
Adding new icons
Layering (putting some images behind or in front of others)
You can choose from our internal library of over 200 icons. A quick glance shows that there are plenty of the intellectual imagery we mentioned above, including trees with rainbow leaves, shield crests, books, graduation caps, and more.
If you want to use more advanced techniques, we wrote a quick beginner’s guide to using Logogenie. This explains all the nuances of the Logogenie interface, including how to edit individual aspects of the base image, change certain colors but not other, and perfecting your typography.
Using a DIY logo maker like logogenie, you can create a professional-tier logo in just minutes. When you’re done, you can buy all permissions and commercial licensing for $24.90, which grants you your logo forever.
While the template-style of design works well for first-timers, you’ll get better results if you bone up on some graphic design basics beforehand. Keep reading our blog for special design tips, straight from expert designers.
David Anderson is a business graduate with a marketing major. He specializes in communication design and has helped many brands achieve their goals in marketing communication. Now he writes for freelance clients on topics related to brand design, visual communication, and marketing.