How to design an Amazing and Professional Website Think of your website as your brand’s home on the internet. It can’t replace a social media page because social media pages are, by design, fairly limited in their functionality and serve as more of a communication outlet than a true online home. When people search for your brand, they’re using search engines and trying to find your website for inf...
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Who would trust a beauty brand that looks ugly? Beauty logos carry more weight than just brand recognition — they have to entice customers with the promise of looking good. That’s nearly impossible with a logo that looks bland or uninspired. If you’re designing a beauty logo, we’ve collected the 10 best beauty logos below. We explain what makes them so successful and discuss three exper...
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Here at Logogenie, we’ve been exploring new affordable tools for logo and branding success for you to take with you in the new year. Many may be taken aback by the idea of using logo stamps for their brand or business, as stamps seem to hold an antiquated implication, but we’re here to tell you why they are important to consider and how they can bring you more business. What are custom com...
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The more places people see your brand, the more likely they are to remember you. And the more likely they are to remember you, the more likely they are to continue interacting with your brand and buy your services. In short, brand visibility is positively linked to brand engagement and sales. That’s why you put so much effort into designing the perfect logo, right? And into creating a website and social ...
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At some point or another, everyone needs a transportation service. Whether they’re shipping commercial goods to another country or delivering grandma’s birthday gift to the next town over, transport companies provide a much needed service that we all need. That’s one of the reasons why transport logos are so important — everyone who sees them is a potential customer. So what makes a good...
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Traveling is supposed to be fun and exciting, capitalizing on people’s natural passion for adventure… so why are so many travel logos boring? If you’re a travel brand, your logo should reflect the thrill and exhilaration of the industry to entice customers and encourage their high spirits. The question is, how do you design a travel logo like that if you’re new to logo design? In this g...
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In previous blog posts, we’ve talked a bit about logo designers. More specifically, we recently discussed what you can expect when you hire a logo designer versus what you can expect when you use a logo maker to create your logo and the advantages of using a logo maker instead of hiring a designer. Hiring a graphic designer has its advantages too. When you hire a logo designer, you’re hiring ...
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Healthcare professionals spend years studying the minute details and intricacies of the human body — if only they had that kind of expertise with logo design! Private-practice physicians, specialists like heart or eye doctors, and medical companies like laboratories or pharmacies all need logos just like any other business. And for those just starting out, they may need to design that logo themselves. If ...
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There are a number of ways to get a logo. One is to design your own with the aid of a logo maker. Another is to use a logo generator; a program that’s similar to a logo maker but has some key differences. You can also hire a logo designer, and on this route, there are multiple ways to go. You can hire a freelance designer and work with them individually, or you can work with a design agency, where multiple prof...
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Fashion brands don’t just make their products, they are their products. For high-end apparel and accessories, the name of the brand — usually represented by a recognizable fashion logo — is just as important as the design, the materials, and craftsmanship. People don’t buy bags from Louis Vuitton, they buy Louis Vuitton bags! More than other industries, fashion relies on branding to draw...
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