Articles about logo design

What is a vector file ?

What is a vector file ?

What is a vector file ? You may have heard of the formats EPS, SVG, AI… But for most of use, these formats don’t mean much. If you have no idea what these type of formats are, you’re not the only one. Vector files are very important to have. When receiving files from a graphics designer you should always ask for a vector file. Understanding the difference between a vector file and a rast...

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The perks of online logo design

The perks of online logo design

What are the perks of designing your logo online? Here are a handful of interesting facts about the do-it-yourself logo design phenomenon that is hitting the web and why you should be apart of it!   Getting a logo designed isn’t very hard. You have 3 basic methods to getting it done! The first method is getting it outsourced by a graphics designer or web agency. The second is using one of the logo contest...

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Stand out from the crowd with your logo

Stand out from the crowd with your logo

Our world is currently full of different brands and companies. This is the reality that we have to deal with: if you want to start your own company, you need to work on your brand identity very carefully and spend a lot of money on it.   One of the parts of your brand’s identity is a logo. And, to be honest with you, this is a crucial part of your companies visual identification by the customers.   ...

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Sprucing up your logo with fancy details

Sprucing up your logo with fancy details

You’ve been working hard on your logo to make it look lean and mean, you’ve made sure the alignment is right, your sizes are well proportioned, your colours are well suited but there’s just something missing… When people design logos they sometimes forget the finish touches. I’m talking about dividing lines, details, pictograms, shapes. These graphic elements can make a plain logo look ...

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Things to avoid when designing a logo

Things to avoid when designing a logo

Every company needs a logo, what’s your logo worth if it isn’t clear in the eyes of your clients. As a designer I can tell you that a lot of people already have a lot of ideas floating in the back of their heads about how they want their logo to look before they’ve even started. Some people want their logo to look like something they’ve seen out in the streets. Some people have complete «...

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why you should copyright your logo

why you should copyright your logo

Why Brands Should Protect Copywriting & Logo As a business, it’s important to consider whether or not you should protect your copywriting and any other forms of media and content that are linked to your business, such as your logo. However, many businesses, especially online businesses and websites, still overlook this process. But just how important is protect your content and is it something that you, a...

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The secrets to an eye-catching logo

The secrets to an eye-catching logo

New York advertising firm The Logo Company released an infographic exploring the psychological effects of colors in logos.Yellows and oranges conveys optimism and friendliness. Red is a bold color that evokes excitement, while purple suggests creativity or wisdom. Blue usually represents dependability, while green harks back to nature. White is a classic choice for brands that wish to emphasize balance.  An eye...

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Logo design tips for start-ups

Logo design tips for start-ups

Logo design tips for start-ups You must be wondering, how much time you should spend on logo design. Logo design is all over us. Generally, logos work as a quick reminder of a business or a product. For the client most of the logo maker is the one who represents the challenge of integrating their requirements and ideas into one single graphic. No matter, the logo design has become one of the essential components f...

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The best typography for your logo

The best typography for your logo

For most business organizations these days, brand awareness has become synonymous with logo designs. However, most people think that when we talk about logo, all we are talking about is the design. Well, this is not true. If truth be told a logo design comprises of the structure as well as the typography. There is no way a logo design can look stunning, if it does not have a perfect font to match. A mismatched f...

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Branding with Authenticity is the Key

Branding with Authenticity is the Key

People have a particular idea about brands as just labels for certain products of a company. However, not everyone thinks of a brand as a social concept with elements that trigger a person’s emotions and philosophical thoughts. The notion of brands as socially constructed reflect how people produce ideas and images they attach to products and services up for purchasing. Both brand and consumers build and rebui...

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