Our world is currently full of different brands and companies. This is the reality that we have to deal with: if you want to start your own company, you need to work on your brand identity very carefully and spend a lot of money on it. One of the parts of your brand’s identity is a logo. And, to be honest with you, this is a crucial part of your companies visual identification by the customers. ...
You’ve been working hard on your logo to make it look lean and mean, you’ve made sure the alignment is right, your sizes are well proportioned, your colours are well suited but there’s just something missing… When people design logos they sometimes forget the finish touches. I’m talking about dividing lines, details, pictograms, shapes. These graphic elements can make a plain logo look ...
Every company needs a logo, what’s your logo worth if it isn’t clear in the eyes of your clients. As a designer I can tell you that a lot of people already have a lot of ideas floating in the back of their heads about how they want their logo to look before they’ve even started. Some people want their logo to look like something they’ve seen out in the streets. Some people have complete «...
Why Brands Should Protect Copywriting & Logo As a business, it’s important to consider whether or not you should protect your copywriting and any other forms of media and content that are linked to your business, such as your logo. However, many businesses, especially online businesses and websites, still overlook this process. But just how important is protect your content and is it something that you, a...
New York advertising firm The Logo Company released an infographic exploring the psychological effects of colors in logos.Yellows and oranges conveys optimism and friendliness. Red is a bold color that evokes excitement, while purple suggests creativity or wisdom. Blue usually represents dependability, while green harks back to nature. White is a classic choice for brands that wish to emphasize balance. An eye...
Logo design tips for start-ups You must be wondering, how much time you should spend on logo design. Logo design is all over us. Generally, logos work as a quick reminder of a business or a product. For the client most of the logo maker is the one who represents the challenge of integrating their requirements and ideas into one single graphic. No matter, the logo design has become one of the essential components f...
For most business organizations these days, brand awareness has become synonymous with logo designs. However, most people think that when we talk about logo, all we are talking about is the design. Well, this is not true. If truth be told a logo design comprises of the structure as well as the typography. There is no way a logo design can look stunning, if it does not have a perfect font to match. A mismatched f...
People have a particular idea about brands as just labels for certain products of a company. However, not everyone thinks of a brand as a social concept with elements that trigger a person’s emotions and philosophical thoughts. The notion of brands as socially constructed reflect how people produce ideas and images they attach to products and services up for purchasing. Both brand and consumers build and rebui...
In today’s times, when customers have short attention span and even shorter memory retention, logos can make or break a company’s market presence. Thus, most organizations these days put in efforts to come up with unique logos that are attractive enough and at the same time spell out what the company is all about. However, with millions of logos flooding the market scene, do you think it is really that ea...
How Logo Designs are Made: Transactions between Designers and Clients The design process, particularly for logos, is a two-way street between the designer and clients. As designers, we need to understand more than just the basics about our customers. In turn, our clients will need to know more about our style to see if the vision they have in mind about their logo and the artistry we have as designers would go toget...
Many consider designing logos easy. After all, you only need an icon, your brand name, and a splash of colors, and you’re done! Unfortunately, this mindset might be okay if you’re not creating a logo that will become your brand’s silent ambassador. That is what logos are! They are a company’s face to customers and the rest of the world (or community if your business is local). Unsurprisingl...
Personal Touch with Custom Logo Cases Finding gifts for people are becoming increasingly difficult. We are quickly entering the holiday season and soon to follow will be the close of another school year. What do you give your employees? What do you give those graduating seniors? How about those students who are just entering high school? When deciding on what to give the important people in y...
