Articles about logo design

Branding with Authenticity is the Key

Branding with Authenticity is the Key

People have a particular idea about brands as just labels for certain products of a company. However, not everyone thinks of a brand as a social concept with elements that trigger a person’s emotions and philosophical thoughts. The notion of brands as socially constructed reflect how people produce ideas and images they attach to products and services up for purchasing. Both brand and consumers build and rebuild these ideas and images. The process of generating an image and defining a nam...

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How to Bring Life to your Logos?

How to Bring Life to your Logos?

In today’s times, when customers have short attention span and even shorter memory retention, logos can make or break a company’s market presence. Thus, most organizations these days put in efforts to come up with unique logos that are attractive enough and at the same time spell out what the company is all about. However, with millions of logos flooding the market scene, do you think it is really that easy to make the customers take note of your logo? No, definitely not! You have to...

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How to create a custom logo

How to create a custom logo

How Logo Designs are Made: Transactions between Designers and Clients The design process, particularly for logos, is a two-way street between the designer and clients. As designers, we need to understand more than just the basics about our customers. In turn, our clients will need to know more about our style to see if the vision they have in mind about their logo and the artistry we have as designers would go together. Start designing your logo now   If you are a client looking to lear...

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7 expert tips to logo design

7 expert tips to logo design

Logo embodies the main essence of your brand and hence plays a crucial role in marketing efforts of your business. It won’t be wrong to state that logo carries your brand identity and is the face of your business towards your audience and the world. Thus, you have to be really serious while designing your logo and there are lots of factors that work together to bring life to the logo. Start designing your logo now Study your audience Your client or the target audience is always the &ldq...

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Creating custom logo cases

Creating custom logo cases

Personal Touch with Custom Logo Cases Finding gifts for people are becoming increasingly difficult.  We are quickly entering the holiday season and soon to follow will be the close of another school year.  What do you give your employees?  What do you give those graduating seniors? How about those students who are just entering high school?  When deciding on what to give the important people in your life gifts it may a great personal touch to create a custom case for their f...

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